In her late twenties, Gwen Jimmere, CEO & Founder of Naturalicious, has become the first African American woman in history to own a U.S. patent on a product made with all-natural ingredients. News of this groundbreaking moment in history has been highlighted across the country in media such as Entrepreneur Magazine, Black Enterprise, Fast Company, and the Tom Joyner Morning Show to name a few.

Jimmere received a patent for her Moroccan Rhassoul 5-in-1 Clay Treatment – the first hair care product that allows you to wash, condition, deep condition, leave-in condition and detangle all at once, thereby saving you significant time–nearly 80%–and money without sacrificing healthy and safe ingredients. With over one hundred 5-star reviews across the web, the product is exceptionally popular amongst the natural hair community. This innovative hair product can be purchased separately or as part of her #1 selling OooLaLocks Hair Box – the first and only hair care system that does the work of 13 products in only 4 steps.



Customers report that their wash day time has gone from three hours to as quick as 40 minutes after using the Naturalicious system! The revolutionary product’s smart marketing and efficient customer service have fueled Naturalicious’ increasing popularity. It’s available nationwide and on three continents.

Upon hearing about Jimmere’s remarkable accomplishment, the Walker Theatre, home to Madam CJ Walker’s historic company headquarters (yes, THAT Madam CJ Walker) and manufacturing facility, reached out to her to congratulate her – letting her know that Madam Walker would be especially proud of her. For Jimmere, this was sweet validation and a welcome surprise.


Jimmere comments, “Madam CJ Walker has always been a huge inspiration to me. Having defied the odds–at a time when she was expected to be a washer woman at best—she was always proof to me that impossible is nothing. So for her headquarters to reach out and give me their blessing… that was enormous and I am definitely humbled.”

Jimmere, who is based in Detroit, was subsequently invited to Indianapolis for a private tour of the historic…